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Tuesday, April 12, 2011

Robert Castillo's Storyboards for MTV's " A Thin Line " Campaign


A while back Robert Castillo got to do some storyboards for a cool campaign by MTV called "A THIN LINE" To date, MTV’s “A THIN LINE” campaign has touched tens of millions and mobilized nearly 1 million young Americans to take action and help end digital abuse. MTV has joined forces with the NAACP, the National Council of La Raza, the Anti-Defamation League, the Council on American-Islamic Relations, GLAAD, The Trevor Project, and the Asian American Justice Center to fight bullying and intolerance online. Built on the principle that no one should ever be bullied for who they are, this new anti-digital discrimination coalition will band together to develop innovative ways to illuminate the “thin line” between free speech and hate speech.

Additionally, MTV is rolling out a series of new cyberbullying and digital discrimination PSAs on-air and online, which encourage bystanders to support their friends, connect victims of digital abuse to resources, and drive home the serious impact digital words can have in real life.

For more information on MTV’s “A THIN LINE” campaign, head to www.ATHINLINE.org.

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